Loyesys offers well thought-out targeted programs that deliver results for our key segments, where we say our expertise shines.
Loyesys offers well thought-out targeted programs that deliver results for our key segments, where we say our expertise shines.
Elevate customer retention and brand loyalty to the next level, here are some of our key features
Elevate customer retention and brand loyalty to the next level, here are some of our key features
Our Platform is built with a modern stack that has the User at the heart of everything we do, here are our key features
Loyesys offers well thought-out targeted programs that deliver results for our key segments, where we say our expertise shines.
Loyesys offers well thought-out targeted programs that deliver results for our key segments, where we say our expertise shines.
Elevate customer retention and brand loyalty to the next level, here are some of our key features
Elevate customer retention and brand loyalty to the next level, here are some of our key features
Our Platform is built with a modern stack that has the User at the heart of everything we do, here are our key features
Profitability of Loyalty Programs (Revenues – Costs) | |
Incremental Revenues | Incremental Costs |
Increased purchase frequency Increased purchase volume Reduction in customer churn rate Willingness to pay premium Increased advocacy and referrals | Rewards redemption and accrued liability Cost of soft benefits (e.g., acceleration)Program communications (e.g., advertising, mailings, email)Information technology investment and maintenance Enterprise training and support (e.g., call centres)Business unit overhead (e.g., Program Management)Research and development |
Additional earning options | Adding new acceleration partnershipsAdding tactical earning offers based on business requirements |
Additional redemption options | Increasing product range based on member feedback;Option to use points for DOTW inventory;Option to redeem points for gift cards; andOffering a “cash and point” option. |
Bonuses and promotions | Offering bonus points to encourage spending on the underlying product; andOffering promotional redemption program where points have increased value to encourage redemption and build brand loyalty. |
Member type | “Profit score” quartile | % of revenue generated by program | % of profits generated by program | % of program redemption cost | Number of annual point earningtransactions | Number of annual point redemptionstransactions |
High-Value | 75-100% | 55% | 60% | 50% | 8.0 | 3.0 |
Aspiring Loyalists | 50-75% | 20% | 25% | 20% | 3.0 | 1.0 |
In Limbo | 25-50% | 15% | 10% | 15% | 2.5 | 0.5 |
Marginal | 0-25% | 10% | 5% | 15% | 2.0 | 0.5 |